The discipline of design research is based on the view that design has its own things to know and its own ways of knowing them. There exists a "designerly" way of thinking and communicating that is both different from scientific and scholarly ways of thinking and communicating, and as powerful as scientific and scholarly methods of enquiry when applied to its own kinds of problems.   Implicit to design research practice is the artistic, intuitive processes which interactive designers  bring to situations of uncertainty, instability, uniqueness and value conflict.  The emergence of design research as a core discipline of the entertainment and attractions industry grew out of an expanding research base within many design schools and the emergence of interaction design as a key factor in shaping places of compelling places and experiences.