The Price Leisure Group is committed to supporting the critical role of the attraction designer whose responsibility is to evolve and mature attraction/exhibition concepts.  The personality and character of the project is largely determined during the master planning and schematic phase.  The importance of getting the master plan right cannot be overstated. 

After the attraction concept is thoroughly and rigorously defined, it is expressed in the form of a Concept Master Plan.  This process requires the attraction designer and facility architect to closely coordinate their work and, at the same time, maintain active involvement from the Owner.

A comprehensive Master Plan Design Package provides the attraction menu, development program (food and beverage, retail, guest services, administrative, back-of-house) and architectural character of the project.  Schematic plans, sections and elevations of facilities and site development requirements incorporating construction systems and materials, local constructability conditions and local code and regulatory requirements will be prepared.  In addition, an integrated preliminary project cost estimate and schedule are prepared.